(13 May 2018)
Mother’s Day has arrived.
It was exactly a year ago when we officially launched we60com. The past year has been amazing for the editorial team. We wish to take this opportunity to thank our readers who have given us tremendous support by writing and translating articles for us, providing coaching for our disabled colleagues, sending us their treasured photo albums for us to pick our Photo of the Day, sharing with us their poems, recipes, quotes … and most important of all, helping us forward our messages to their friends.
We have built up a remarkable readership during the past 12 months – reaching a total of 133,000 by end of April. Just imagine that we started off with just myself, single-handedly, sending out our we60.com link to my long-time friends on my WhatsApp directory (hardly over a hundred) on the first day of launch and every Sunday thereafter. In January this year, we widened our circulation through Facebook. We have now recorded a total click rate of over 320,000, with over 400 new readers visiting us each day. This was all achieved through this hundred friends on my phone list and together we worked miracles.
The popularity of we60.com is largely due to the comprehensive information we provide to assist those of our generation to look after our ageing parents and ourselves. Our Sunday messages also receive very enthusiastic responses as they always bring joy and renewed energy. We have also been invited to participate in community events, talks, elderly services, and we have also become a member of quite a number of new associations and consortiums relating to active ageing.
In the year ahead, we shall produce in-house video clips – on exercises, cooking and daily care for the elderly. We also intend to consolidate a list of online services to facilitate application for licenses, visas, services, etc. so that we also stay at the top of a Smart Life.
It is important that we stay healthy and happy. As we are expected to live beyond 100, we should be able to open new chapters even after reaching 60 and design an ideal way of life for ourselves for the decades to come.
Pauline Ng, Founder and Chief Editor
